Problem with marketing and TVL

Massa Improvement Proposals
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So, let’s talk.

Organic growth, bridges, DEX—sure, that all looks cool, but what’s the point of all this “organics” if the core blockchain activity just comes down to people buying rolls for staking and holding validator nodes? In the grand scheme of things, it barely makes an impact.

Take your community ecosystems as an example: two meme tokens that haven’t shown any real improvement, with trading volumes that are frankly negligible. And your one and only DEX? Its volume is practically non-existent. So what’s the point of all this “organics” if only a handful of die-hard believers—those who run nodes and HODL tokens—and a few random folks who stumbled on your Twitter via some low-tier influencer know about you?

I’m not talking about pump-and-dump schemes here—I’m saying you really need to build up your social network. Right now, the project lacks a vibrant, active audience; true organics should reflect genuine engagement, not just numbers pumped up by bots (and bots, bots, nobody cares about them). That’s my point.

Social media is the foundation for the success of any business, whether it’s an IRL business or an online one…

TVL = 360k, trading volume 240k avg for 30 days…

Massa is being mentioned on Twitter mostly by empty accounts, while major influencers are completely ignoring you. Some of the projects listed on your website haven’t even renewed their domains. At this point, everything looks abandoned.

Start investing in marketing! Make people talk about you! Launch a meme token that actually gains traction—yes, you’ll have to push it, but people flock to projects that offer a unique experience. The meme token is just an example, but the point remains.

I pointed out during the testnet that you had serious marketing issues—because even back then, no one was talking about you!

Make sure people know about Massa!

You have incredible technology, but you’re not showcasing its advantages over others. It feels like you’re waiting for someone else to do it for you, but you need to take the lead!

I still believe in you—I’ve been running a node for two years—but the lack of action and growth is draining that belief…

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Thanks for taking the time to write.
However I have a hard time finding any concrete recommendations in what you posted.

In your writing I only managed to kind of find the following concrete ideas:

  • update the ecosystem page to add missing projects and remove dead links (good point! forwarding it to the foundation)
  • grow Massa’s socials by paying bigger influencers (KOLs) because currently the accounts posting are too small
  • launch one more meme token and make sure it gains traction (how exactly?)

We are well aware that improving our visibility will benefit the project. However, the goal of this forum is to propose concrete ideas on how to achieve that. Feel free to write down your ideas so that we can discuss them

2 Likes
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Hey,

I agree with Cobra in full.

Massa, take the wheel over marketing! Hire someone who knows how to do crypto marketing — it’s a concrete recommendation. Spend money on marketing. Post articles in crypto mediums / editions.

Where are projects which have Massa’s grants? Why only one DEX? Why only two wallets?

Also consider more listings on CEXs! Not necessary big CEXs, even medium will fit. Community love listings! Use market-making software or hire a team to provide more liquidity.

Engage other projects to run their tokens on Massa network, list them on Dusa. They will bring their liquidity and users into Massa!